How We Led Bluewater’s Global Website Launch

Bluewater, a Swedish company on a mission to eliminate single-use plastic bottles, hired us to oversee their digital marketing. This included growing their social media channels, launching online sales of their reusable bottle collections, and expanding their distributor network to an international level.

We started with a thorough analysis that turned into an actionable digital strategy. The first step included an identity refresh — a new colour scheme and a new tone of voice. To create fresh content, we collaborated with British photographer Alina Raducea. The last step before the e-commerce launch was a partial website redesign in partnership with Anabella Papucci.

Our advertising campaigns served two different purposes: the first to boost online sales of Bluewater’s reusable water bottles by targeting eco-conscious millennials, and the second to grow their distributor network by connecting with water industry professionals. The campaign has resulted in a rapid expansion of our client’s distributor network.