How hej.build Boosted
Webinar Registrations

Client

hej.build

Services

Performance Marketing

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The Challenge

Create a targeted campaign that would resonate with sales and marketing professionals in construction and convert interest into registrations.

Process, Results & Metrics

Hej Build, a strategy and content consulting agency for the construction industry, wanted to launch a webinar for sales and marketing professionals in construction and interior design. The objective was clear: attract a highly specific audience and convert their interest into registrations.

With a limited budget, we needed to maximise sign-ups while ensuring the messaging felt personal and relevant.

We designed a Meta campaign that combined machine learning signals with strategic targeting, ensuring our ads reached the right professionals. Here’s how we did it:

Machine Learning-Driven Targeting

We utilised Meta’s advanced machine learning capabilities to build an audience segment of sales and marketing professionals in the construction and interior design sectors, and leveraged signals to reach professionals most likely to benefit from the webinar.

Industry-Relevant Creative

The ad visuals were designed by Hej Build to stand out while maintaining a professional look aligned with the construction and interior design industries. A clear call-to-action encouraged immediate sign-ups, driving urgency and interest.

Tailored Messaging

To capture attention, we needed messaging that directly addressed the unique challenges faced by professionals in this space. The ad copy, provided by hej.build, highlighted how the webinar would provide actionable strategies and insights, making it clear why attending would be beneficial for them.