How We Got 12.1X ROAS for Instituto Cuatro Ciclos

We partnered with Instituto Cuatro Ciclos, a Spanish training provider for mental healthcare professionals, to promote their latest online course. Through a strategic multi-channel approach, the campaign delivered exceptional results with a 12.1x return on advertising spend (ROAS).

Instituto Cuatro Ciclos specialises in providing professional development courses for mental healthcare practitioners. The organisation sought to increase enrolments for their newest online training programme through targeted digital marketing efforts.

Our team conducted research to identify key demographics within the mental healthcare professional community. We developed tailored messaging that directly addressed the specific challenges and professional development needs of this audience.

The campaign used a strategic combination of digital marketing channels:

• Social Media Advertising: We deployed targeted Meta advertisements featuring photographs of the course presenter—a renowned psychotherapist—alongside compelling calls-to-action. This approach leveraged the presenter’s credibility whilst driving direct engagement.
• Email Marketing: Our email campaign focused on nurturing prospects through valuable, industry-relevant content whilst strategically guiding them towards course enrolment.

Daily performance analysis was conducted using Google Analytics and Meta Ads Manager. Our team continuously monitored key metrics and implemented real-time optimisations to maximise campaign effectiveness.

The campaign exceeded expectations, delivering 12.1x ROAS: For every pound spent on advertising, the campaign generated £12.10 in revenue.

The campaign not only achieved the client’s immediate objectives but also provided valuable insights for Instituto Cuatro Ciclos’ continued expansion in the mental healthcare training market. Our data-driven methodology enabled the client to maximise their return on investment whilst establishing a stronger digital presence in their industry.