Case Study: How Hej Build Boosted Webinar Registrations with a Targeted Meta Campaign
Task
Create a targeted Meta campaign that would drive webinar registrations.
Hej Build, a strategy and content consulting agency for the construction industry, wanted to launch a webinar aimed at sales and marketing professionals in construction and interior design. The goal was clear—drive webinar registrations from this highly specific audience. The challenge was to create a targeted campaign that would resonate with the right people and convert interest into registrations.
Here’s how a well-executed Meta campaign helped them achieve success.
Hej Build had a very specific audience in mind—sales and marketing professionals within the construction and interior design sectors. This audience required a campaign that would resonate with their needs, challenges, and interests. With a limited budget, the challenge was to maximise registrations for the upcoming webinar while ensuring the messaging felt personal and relevant.
We utilised Meta’s advanced machine learning capabilities to build an audience segment focused on sales and marketing professionals in the construction and interior design sectors. This allowed us to pinpoint the exact individuals most likely to engage with the webinar, ensuring every ad impression counted.
The ad visuals were designed by Hej Build to stand out while maintaining a professional look that aligned with the construction and interior design industries. A clear call-to-action encouraged immediate sign-ups, driving urgency and interest.
To capture attention, we needed messaging that directly addressed the unique challenges faced by professionals in this space. The ad copy, provided by Hej Build, highlighted how the webinar would provide actionable strategies and insights, making it clear why attending would benefit them in their specific roles.
The campaign delivered impressive results, successfully driving high-quality webinar registrations. By relying on machine learning optimisations and precise audience targeting, the campaign exceeded expectations in terms of lead quantity.
The client was particularly pleased with the results. The campaign’s efficiency allowed the budget to stretch further, contributing to a successful, well-attended event.
Leveraging Meta’s machine learning signals, we pinpointed the exact professionals most likely to benefit from the webinar, ensuring optimal resource allocation.
Machine learning allowed the campaign to optimise spending automatically, delivering high-quality leads efficiently.
The campaign resonated because it spoke directly to the marketing and sales professionals in construction and interior design. By focusing on their needs, the ads created a strong connection.